Centralization of the Marketing Research Ensures That the Field Personnel

question 32

True/False

Centralization of the marketing research ensures that the field personnel and resident managers have more intimate knowledge of the subtleties of the market.

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Definitions:

Synthetic

Pertains to materials or substances that are artificially made rather than naturally occurring.

Smith-Kline Beecham

A former pharmaceutical company that was formed by the merger of SmithKline Beckman and Beecham Group, now part of GlaxoSmithKline.

Production And Operations Management

Oversee the production process by managing people and machinery in converting materials and resources into finished goods and services.

Mass Production

The manufacturing of large quantities of standardized products, often using assembly lines or automated technology.