Which of the Following Is the First Step of a Market

question 54

Multiple Choice

Which of the following is the first step of a market research process?

• A) Determine the sources of information to fulfill the research objectives.
• B) Analyze, interpret, and summarize the results.
• C) Define the research problem and establish research objectives.
• D) Consider the costs and benefits of the research effort.
• E) Gather the relevant data from secondary or primary sources, or both.