Which of the Following Statements Is True About Qualitative Research

question 42

Multiple Choice

Which of the following statements is true about qualitative research?

• A) It provides the marketer with responses that can be presented with precise estimations.
• B) It includes recording consumers' first impression about products.
• C) It usually involves asking respondents to select a choice from a set of responses.
• D) Data from such research can be easily summarized in percentages, averages, or other statistics.
• E) It is generally associated with survey research that involves yes or no questions.

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Definitions:

Tertiary Circular Reactions

Cognitive processes observed in children between 12 and 18 months of age, marked by the deliberate experimentation with variations of previous actions to see the consequences.

Five Senses

The traditional senses of sight, hearing, touch, taste, and smell, which provide information about the environment to the brain.

Deferred Imitation

The ability to replicate an action or behavior after a delay, indicating a form of memory and cognitive development.

Object Permanence

Object permanence is the understanding that objects continue to exist even when they cannot be observed (seen, heard, touched, smelled, or sensed in any way).