Which of the Following Statements Is True About Qualitative Research

question 27

Multiple Choice

Which of the following statements is true about qualitative research?

• A) It provides the marketer with responses that can be presented with precise estimations.
• B) It studies the dynamic interplay of peoples' feelings and ideas.
• C) It usually involves asking respondents to select a choice from a set of responses.
• D) Data from such research can be summarized in percentages, averages, or other statistics.
• E) It is generally associated with survey research that involves "yes" or "no" questions.

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Definitions:

Academic Performance

The extent to which a student, teacher, or institution has achieved their short or long-term educational goals.

Language

A system of symbols, sounds, and rules used by people to communicate thoughts and feelings.

Cognition

The cognitive process of gaining understanding and knowledge through thinking, experiencing, and sensory perception.

Reliability

A measure of the consistency or repeatability of results obtained from a test, experiment, or assessment tool over time.