Marketers Use Three Different Techniques to Ferret Out Translation Errors

question 75

Multiple Choice

Marketers use three different techniques to ferret out translation errors in marketing research questionnaires ahead of time. Which of the following is one of those techniques?

• A) Simultaneous translation
• B) Serial translation
• C) Back translation
• D) Linear translation
• E) Recentering

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Definitions:

Inventory Valuation

The process of determining the cost associated with an entity's inventory at the end of a reporting period.

Grocery Store

a retail establishment that primarily sells food, both fresh and packaged, along with other household goods.

Periodic Inventory System

An accounting method where inventory is physically counted at specific intervals to determine the cost of goods sold and ending inventory levels.

Gross Profit

The difference between sales revenue and the cost of goods sold, indicating how much a company earns from its core business activities before subtracting overheads.