Marketers Use Three Different Techniques to Ferret Out Translation Errors

question 13

Multiple Choice

Marketers use three different techniques to ferret out translation errors in marketing research questionnaires ahead of time. Which of the following is one of those techniques?

• A) Simultaneous translation
• B) Parallel translation
• C) Serial translation
• D) Linear translation
• E) Recentering

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Definitions:

Photosynthesis

The process by which green plants and some other organisms use sunlight to synthesize nutrients from carbon dioxide and water, generating oxygen as a byproduct.

Species Diversity

The variety of different species of animals, plants, fungi, and microorganisms that exist within a particular ecological community or ecosystem.

Deforestation

The removal of a forest or stand of trees where the land is thereafter converted to a non-forest use such as agriculture or urban development.

Carbon Dioxide

A colorless, odorless gas produced by burning carbon and organic compounds and by respiration, considered a greenhouse gas contributing to global warming.