Mark Bressler Is Having Great Difficulties with His Company's Advertising

question 15

Multiple Choice

Mark Bressler is having great difficulties with his company's advertising in Japan. As a representative of Jerry Motors, he believes that it is entirely proper to use American campaigns in the Japanese market. He was surprised to learn that a slogan "Body by Arnold" (the company that makes external structures for Jerry Motors) loosely translated in Japanese to mean "Corpse by Arnold." Which of the following problems did Mr. Bressler experience with his company's advertising in this scenario?

• A) Improper syntax
• B) Improper colloquialisms or slang
• C) Improper grammar
• D) Improper local language
• E) Improper translation

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Definitions:

Agoraphobia

A disorder characterized by an intense fear and avoidance of places or situations where escape might be difficult or help unavailable, often leading to significant restrictions in daily activities.

Terrified

Being in a state of extreme fear or anxiety about a specific situation or event.

Generalized Anxiety Disorder

A psychological condition marked by ongoing and intense concern over different areas of everyday life.

Worrying

The process of thinking about and focusing on negative outcomes or events that might happen in the future, often leading to anxiety.