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Markets constantly change; they are not static but evolve, expand, and contract in response to marketing effort, economic conditions, and other cultural influences.
Convergence Theory
A theory in sociology that suggests societies worldwide are becoming more similar over time due to advances in communication, technology, and economic globalization.
Collective Action Theory
A theory that examines how individuals work together to achieve shared objectives, often in pursuit of public goods or to address collective problems.
Emergent Norm Theory
Emergent Norm Theory is a sociological theory that explains how new social norms can emerge spontaneously in crowds or groups, influencing members' behavior during events like riots or disasters.
Contagion Theory
A social theory that suggests ideas, attitudes, and behaviors can spread through populations as if they were infectious diseases.
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