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With regard to resistance to change, observations indicate that those innovations most readily accepted are those that:
Utility Function
A mathematical representation that shows the relationship between the overall satisfaction or happiness a consumer derives from consuming various goods and services.
Risk Averse
The tendency of individuals or entities to prefer certainty over uncertainty, avoiding investments or actions that could result in losses.
Wealth
The accumulation of valuable resources and assets, such as money, real estate, and investments, which can be used to produce income or held as a store of value.
Market Risk
The risk of losses in investments due to factors that affect the entire market or economy.
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