How Does Cultural Sensitivity Lead to Successful Foreign Marketing

question 23

Essay

How does cultural sensitivity lead to successful foreign marketing?

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Definitions:

Ethical

Pertaining to or dealing with morals, the principles of morality pertaining to right and wrong conduct.

Moral

Pertaining to principles or rules of right conduct or the distinction between right and wrong; ethical.

Emotional Maturity

The ability to understand, manage, and express one's emotions effectively and appropriately.

Self-Control

The ability to regulate one's emotions, thoughts, and behavior in the face of temptations and impulses.