In the Context of Social Responsibility and Environmental Management, Sustainable

question 34

True/False

In the context of social responsibility and environmental management, sustainable development is about protecting the environment at all costs.

---

Definitions:

Price Skimming

A pricing strategy where a firm charges the highest initial price that customers will pay for a new product or service, then gradually lowers the price to attract more price-sensitive consumers.

Penetration Pricing

A marketing strategy where the initial price of a product is set lower than the eventual market price to attract new customers and gain market share.