M&M, a Company Producing Musical Instruments, Had Dominated Its Home

question 72

Multiple Choice

M&M, a company producing musical instruments, had dominated its home market for several years before venturing into international markets. The company was focusing more on international operations until a German company in the same business entered its home market. The German company started selling good quality products at prices much lower than M&M's and affected its sales adversely. Which of the following elements in the marketing environment has affected the business of M&M in the above scenario?

• A) Level of technology
• B) Structure of distribution
• C) Competition in the domestic market
• D) Cultural forces
• E) Promotion of the product

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Definitions:

Video

A recording of moving visual images made digitally or on videotape, often with accompanying sound, used for communication, entertainment, or documentation.

Audio

Pertaining to sound or its reproduction, including the technology and equipment used to record, transmit, and reproduce sound.

Aesthetic Appeal

The quality of being visually attractive or pleasing to the senses.

Site Layout

The arrangement of physical elements on a site, including buildings, pathways, and infrastructure, designed for optimal functionality and aesthetics.