_____ Is the Conscious Effort on the Part of the International

question 37

Multiple Choice

_____ is the conscious effort on the part of the international marketer to anticipate the influences of both the foreign and domestic uncontrollable factors on a marketing mix and then to adjust the marketing mix to minimize the effects.

• A) Standardization
• B) Adaptation
• C) Segregation
• D) Segmentation
• E) Projection

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Definitions:

Deposit

A sum of money placed in trust or paid as a first installment on the purchase of something or as a guarantee of the buyer's intent to complete the purchase.

Refused Delivery

A situation where the recipient refuses to accept delivery of goods or packages.

Remedies

Legal means or measures available to a party to enforce a right or redress a harm or violation.

Specific Performance

A legal remedy requiring a party to fulfill their exact obligations under a contract, rather than simply providing monetary damages for failure to do so.