If a Marketer Is Motivated to Initiate an International Marketing

question 51

Multiple Choice

If a marketer is motivated to initiate an international marketing effort mainly because of temporary surpluses in the domestic market, which of the following stages best characterizes the stage of international marketing involvement for this marketer?

• A) Infrequent foreign marketing
• B) Regular foreign marketing
• C) No direct foreign marketing
• D) International marketing
• E) Global marketing