Regular Foreign Marketing Stage Differs from the International Marketing Stage

question 45

Multiple Choice

Regular foreign marketing stage differs from the international marketing stage as companies at the regular foreign marketing stage:

• A) fail to actively seek customers in international markets.
• B) market their products in international markets only when there is a surplus in production.
• C) fail to represent careful strategic thinking about international expansion.
• D) lack permanent productive capacity that is devoted for production of goods and services to be marketed in international markets.
• E) focus all their operations and production to service the domestic market needs even though they are interested in foreign markets.

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Definitions:

Credibility

The quality of being trusted and believed in, often based on a reputation for honesty or reliability.

Threat

An influence technique that is a communication taking the general form, “If you don’t do X (which I want), then I will do Y (which you don’t want).” See also Promise.

Reactance

Resistance to persuasion attempts that occurs when the persuasion attempt threatens the independence or freedom of the target.

Boomerang Effect

A phenomenon where an attempt to change behavior results in the opposite effect, particularly in persuasive communication.