Which of the Following Is True of Firms in the First

question 85

Multiple Choice

Which of the following is true of firms in the first two stages of international marketing involvement-no direct foreign marketing and infrequent foreign marketing?

• A) They do not begin internationalization at these stages.
• B) They take a strategic approach to decision making regarding international expansion.
• C) They are more reactive in nature and embark on internationalization without planning.
• D) They intend to maintain a continuous market representation in foreign markets.
• E) They are a result of dedicated production capacity maintained for foreign markets.

Identify the strategies monopolistically competitive firms use to gain market power and differentiate their products.

Comprehend the importance of product differentiation and the forms it can take (horizontal and vertical).

Analyze the impact of the Internet on advertising and market behavior.

Grasp the concept of product variety in well-functioning markets and its determinants.