What Is the Most Profound Change for Firms at the Global

question 49

Multiple Choice

What is the most profound change for firms at the global marketing stage of internationalization?

• A) Planning involves production of goods outside the home market.
• B) Sales to foreign markets are made as and when goods become available.
• C) Temporary surpluses marketed in foreign markets is the only element of internationalization.
• D) Companies treat the world, along with home market, as one market.
• E) Production capacity exceeds domestic demand.

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