In General, Price Decisions Are Viewed in Two Ways

question 33

Multiple Choice

In general, price decisions are viewed in two ways. Which of the following is one of them?

• A) Pricing entirely depends on factors that are often beyond the control of a company.
• B) Pricing is more a phenomenon of luck than planning.
• C) Pricing is an active instrument of accomplishing marketing objectives.
• D) The less control a company has over the final selling price of a product, the better it is able to achieve its marketing goals.
• E) The broader a company's product line, the less complex is the process of controlling prices to the end user.

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Definitions:

Fixed-interval Reinforcement

A schedule in operant conditioning where rewards or reinforcement are given at fixed intervals of time, provided that the correct response is made.

Skinner Box

An experimental apparatus developed by B.F. Skinner for studying behavioral conditioning in animals, especially through rewards and punishments.

Emitted Behavior

Behavior that is spontaneously produced by an organism rather than being elicited by a known stimulus.

Continuous Reinforcement

A conditioning schedule where every correct response or desired behavior is followed by a reward, used to establish or strengthen behaviors.