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A company that views pricing as a static element in a business decision most probably:
Mental Task
An activity that requires cognitive effort and mental processing.
Reward Centers
Areas in the brain associated with the experience of pleasure, heavily involved in motivation, desire, and addiction.
Limbic System
A complex system of nerves and networks in the brain, responsible for instinct and mood, controlling the basic emotions (fear, pleasure, anger) and drives (hunger, sex, dominance, care of offspring).
Addictive Disorders
A range of psychological conditions characterized by a compulsive engagement in rewarding stimuli despite adverse consequences.
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