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In the context of motivating sales personnel, differences in languages and culture can make mutual understanding between foreign managers and sales representatives difficult.
Positive Events
Occurrences that lead to beneficial or uplifting outcomes for individuals or groups.
Aversive Events
Unpleasant or undesirable occurrences that an individual seeks to avoid or escape from.
Positive Reinforcement
A motivational strategy in which a positive stimulus is presented after a desired behavior, increasing the likelihood of future occurrences of that behavior.
Primary Reinforcer
A stimulus that meets a basic need or provides intrinsic satisfaction and therefore naturally encourages certain behaviors without the necessity of learning.
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