In the Context of International Marketing, How Important Is a Second

question 67

Essay

In the context of international marketing, how important is a second language for a manager?

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Definitions:

World War II

A global conflict that lasted from 1939 to 1945, involving most of the world's nations and resulting in significant geopolitical changes and the establishment of the United Nations.

Wilhelm Wundt

Wilhelm Wundt is regarded as the father of experimental psychology; he established the first psychological laboratory in Leipzig, Germany, in 1879.

Early Development

The period in a living organism's life where they go through significant growth, learning, and changes, usually referring to the early years of human life.

Socially Shared Values

Norms and beliefs adopted and appreciated collectively within a society or group.