Which of the Following Is an Example of Comparative Advertising

question 14

Multiple Choice

Which of the following is an example of comparative advertising?

• A) An ad using a scantily clad model to promote a soft drink
• B) An ad showing a celebrity smoking his preferred brand of cigarettes
• C) An ad showing a dog choosing one brand of dog food over another
• D) An ad showing the superiority of synthetic materials used in its products as compared to cotton
• E) An ad using shocking or taboo material to promote a product

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Definitions:

Direct Interest

A personal or financial stake in a particular outcome, leading to involvement or intervention in the relevant matter.

Corporate Social Marketing

Support for a behavior changing campaign to improve safety, health, or the environment.

Customer Donations

A process where businesses encourage or facilitate their customers to donate to charitable causes or organizations.

Ronald McDonald House Charities

A non-profit organization that provides support and resources for families with sick children, including housing near medical facilities.