The Role of Public Relations Is to Create Good Relationships

question 25

True/False

The role of public relations is to create good relationships with the popular press and other media to help companies communicate messages to their publics-customers, the general public, and governmental regulators.

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Definitions:

Pursuit of Goals

The active effort and strategic planning involved in striving to achieve specific objectives.

Change-Response Cycle

A conceptual framework describing how individuals or organizations move through stages of reacting to and eventually adapting to change.

Buying In

Obtaining agreement or acceptance from individuals or groups, especially regarding changes or new proposals.

Peer Acceptance

The degree to which an individual is welcomed, recognized, or regarded by their peers in a social or professional context.