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In the context of international advertising, search engines have now become crucial directors of Internet users' attention.
Endowment Fund
A fund where the principal amount is kept intact while the investment income is used for specific purposes, often found in non-profits and educational institutions.
Principal Amount
The initial size of a loan or bond or the amount deposited, excluding any interest or earnings.
Scholarships
Financial aid awarded to students to help pay for education expenses, often based on academic achievement or other criteria.
Restricted Fund Method
An accounting practice used for reporting resources that have been restricted by donors or grantors.
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