In the Context of Integrated Marketing Communications, Which of the Following

question 50

Multiple Choice

In the context of integrated marketing communications, which of the following best defines public relations?

• A) It is the usage of funds collected from the common public for manufacturing a product in the inaccessible regions of a market.
• B) It is the direct sale of goods at discount rates to the public at trade fairs.
• C) It the creation of good relationships with popular press to help communicate messages to their customers, the general public, and governmental regulators.
• D) It is the distribution of samples and coupons directly to the public in the inaccessible regions of a market.
• E) It is the sale of goods to the public based on their credit ratings.

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