Which of the Following Elements of Integrated Marketing Communications Is

question 48

Multiple Choice

Which of the following elements of integrated marketing communications is related to encouraging the press to cover positive stories about companies and managing unfavorable rumors, stories, and events?

• A) Public relations
• B) Direct selling
• C) Trade shows
• D) Personal selling
• E) Sales promotion

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Definitions:

Bioethics

The study of controversial moral or ethical issues related to scientific and medical advancements.

Medical Advancements

Progress or developments in medical science that improve health care, treatment, and diagnostic capabilities.

Social Class

A system of stratification based on access to such resources as wealth, property, power, and prestige.

Gender Inequality

The social process by which people are treated differently and disadvantageously, under similar circumstances, based on their gender.