In the Context of Factors Affecting Choice of Channels, Which

question 82

Multiple Choice

In the context of factors affecting choice of channels, which of the following is one of the key elements in distribution decisions?

• A) Selection of optimum container sizes
• B) Volume discounts and rebates
• C) Functions performed by middlemen
• D) Local advertising modes
• E) Target market culture

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Definitions:

Hitchhiking

The act of traveling by getting free rides from passing vehicles, typically by standing at the side of the road and thumbing or signaling to drivers.

Rational Mode

A thought process or approach that emphasizes logic, reasoning, and objectivity in making decisions or solving problems, often contrasted with emotional or intuitive responses.

Preparation Stage

A phase in various processes where planning and arrangements are made before the actual activity or implementation occurs.

Graham Wallas

A social psychologist and co-founder of the London School of Economics, known for his work on creativity and the thought process.