The American Customer Satisfaction Index (ACSI) Focuses On

question 63

Multiple Choice

The American Customer Satisfaction Index (ACSI) focuses on:

• A) differentiating a product based on its quality.
• B) rating a company's quality based on its leadership, strategic planning, and customer and market focus.
• C) the audit of a company's business processes in order to ensure quality.
• D) results, that is, quality as perceived by product and service users.
• E) the creation of a quality control system that can meet published quality standards.