According to Everett Rogers, What Is the Element That Differentiates

question 28

Multiple Choice

According to Everett Rogers, what is the element that differentiates diffusion from other types of communications research?

• A) Marketing efficiency
• B) Communication channel
• C) Time
• D) Social system
• E) Government system

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Definitions:

Cognitive Dissonance

A psychological state in which an individual experiences discomfort or conflict due to holding contradictory beliefs, attitudes, or values at the same time.

Social Judgment

The process by which individuals evaluate and form opinions about other people and social situations.

Rejection-Then-Retreat

A persuasion technique where a larger request is made knowing it will be rejected in order to increase the likelihood that a smaller subsequent request will be accepted.

Consensus/Social Proof

A psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior in a given situation.