Because a Service Is Individually Produced and Is Virtually Unique

question 32

Multiple Choice

Because a service is individually produced and is virtually unique, the service is said to have _____.

• A) liquidity
• B) coherence
• C) equivalence
• D) heterogeneity
• E) placability

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Definitions:

Regulatory Fit

Regulatory Fit is a theory that suggests people's motivation in a task, decision, or persuasion is enhanced when the approach matches their regulatory focus, either promotion or prevention focused.

Met Needs

Refers to needs that have been satisfied, usually pertaining to the basic physical or psychological desires of an individual.

Incentive

A stimulus or reward that motivates or encourages an individual to perform an action or exhibit a specific behavior.

Drive Reduction

A motivational theory that posits that people are motivated to take actions that reduce psychological needs and maintain homeostasis.