Cherry Computers Had Difficulties When It First Entered the Japanese

question 34

Multiple Choice

Cherry Computers had difficulties when it first entered the Japanese market with its CheriTec computers. Some of its computers were returned unused after customers found the wrapping on the instruction manual damaged. Though this would probably be an insignificant problem in the U.S., it was certainly a cause of concern in quality-conscious Japan. Which of the following components of the product component model should Cherry Computers concentrate on to fix this problem?

• A) The core component
• B) The support services component
• C) The packaging component
• D) Functional component
• E) The design component

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Definitions:

Consumption

The process of using goods and services to satisfy wants and needs, it plays a critical role in driving economic activity.

Empowering

Providing individuals or groups with the resources, authority, and opportunity to control their own lives and contribute to organizational success.

USP

Unique Selling Proposition, a marketing concept that emphasizes what makes a product or service unique and attractive to customers.

Brand Formula

The strategic components and methodologies used by a company to build and maintain its brand identity, reputation, and consumer engagement in the market.