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What Is Green Marketing? How Does It Affect Product Development

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What is green marketing? How does it affect product development?


Definitions:

Shares Outstanding

The total number of a company’s shares that are currently owned by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company’s officers and insiders.

Low Dividend Policy

A corporate strategy involving the paying out of a small portion of a company’s earnings in the form of dividends, while retaining the majority to reinvest in the business.

Tax Deferred

Financial arrangements where investment gains such as interest, dividends, or capital gains accumulate tax free until the investor takes constructive receipt of the gains.

Net Present Value

The difference between the current value of cash inflows and the current value of cash outflows over a period of time.

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