With Respect to Global Marketing Management, the Argument for Market

question 44

Multiple Choice

With respect to global marketing management, the argument for market segmentation in the 1980s was framed as

• A) globalization versus localization.
• B) standardization versus adaptation.
• C) adaptation versus one-to-one marketing.
• D) globalization versus one-to-one marketing.
• E) standardization versus localization.

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Definitions:

Equal Distribution

A principle of fairness where resources, wealth, or opportunities are shared equally among all members of a society or group.

Historical Benchmark

A reference point or standard for comparison derived from past data or trends, used in evaluating current performance or conditions.

Gain-sharing Plan

A type of incentive plan that gives employees a share of the company's profits, based on the improvement of operational efficiency and performance.

Employee Involvement

The degree to which employees are allowed to participate in decision-making processes within the organization, often leading to increased job satisfaction and productivity.