In the Context of Global Marketing Management, International Marketers Framed

question 25

Multiple Choice

In the context of global marketing management, international marketers framed the argument toward market segmentation during the 1970s as

• A) global integration versus one-to-one marketing.
• B) standardization versus adaptation.
• C) adaptation versus one-to-one marketing.
• D) global integration versus local responsiveness.
• E) standardization versus local responsiveness.

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Definitions:

Ounces

A unit of weight commonly used in the United States, where one pound is equal to 16 ounces.

Soft Drink

A soft drink is a non-alcoholic beverage, usually carbonated, flavored with various sweeteners and other ingredients.

Gallons

A unit of volume measurement used primarily in the United States, equivalent to 3.785 liters.

Liters

A metric unit of volume equal to one cubic decimeter, used to measure liquids and gases.