Big Donuts Has Already Reviewed Its Objectives and Capabilities, Established

question 56

Multiple Choice

Big Donuts has already reviewed its objectives and capabilities, established the screening criteria for reviewing potential foreign markets, and examined a series of environmental factors for the markets in which it plans to operate. What should Big Donuts do next as it proceeds with the international planning process?

• A) Match the company to a country's needs.
• B) Evaluate the marketing mix to target markets.
• C) Modify the company's position to communication objectives.
• D) Develop a marketing plan.
• E) Implement and control information obtained in the initial examination.

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Definitions:

Unprotected Heterosexual Intercourse

Sexual activity between men and women without the use of contraceptives or protection against sexually transmitted infections.

HIV Infections

A medical condition caused by the human immunodeficiency virus, which attacks the immune system and can lead to AIDS if not treated.

Women

Female adults; often refers to human females after reaching reproductive age but can encompass all ages.

Greatest Risk

The highest likelihood of experiencing a negative outcome or event.