Which of the Following Is the Last Step in the International

question 47

Multiple Choice

Which of the following is the last step in the international planning process?

• A) Defining target markets and adapting the marketing mix accordingly
• B) Matching company and country needs
• C) Adapting the marketing mix according to market segments
• D) Implementation and control
• E) Developing the marketing plan

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Definitions:

Self-confident

Having trust in one's own abilities, qualities, and judgement.

Typological Model

A classification scheme based on systematic organization of characteristics into types and categories.

Ego-resilient

Describes individuals who are adaptable, can manage stress effectively, and generally possess a positive emotional temperament.

Overcontrolled

Describes individuals or behaviors characterized by excessive self-restraint, regulation, or suppression of emotions and impulses.