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Discuss the differences between corporate, strategic, and tactical planning.
Return on Investment
A measure of the profitability of an investment, calculated as net profit divided by the cost of the investment.
Gross Revenue
The total amount of income generated by a business from its activities before any expenses are subtracted.
Social Media Advertising
The practice of creating and distributing promotional content through social media platforms to target specific audiences for marketing purposes.
Activity Metrics
Quantitative measures used to assess and evaluate the level of engagement and interaction in digital marketing campaigns.
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