Bottom-Of-The-Pyramid Markets (BOPMs) Are Always Defined by National Borders

question 8

True/False

Bottom-of-the-pyramid markets (BOPMs) are always defined by national borders.
C. K. Prahalad and his associates introduced a new concept into the discussion of developing countries and markets-bottom-of-the-pyramid markets (BOPMs)-consisting of the 4 billion people across the globe with annual incomes of less than $1,200. These markets are not necessarily defined by national borders but rather by the pockets of poverty across countries.

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Definitions:

Transitive

In economics and decision theory, referring to preferences that are consistent in their ranking: if option A is preferred over B, and B over C, then A is preferred over C.

Indifference

A state or condition of a consumer where different combinations of goods or outcomes are perceived as equally preferable.

Bundles

A collection of goods or services sold as a single package, often offered at a discount compared to buying each item separately.

Chocolate

A sweet, brown food made from roasted and ground cacao seeds, typically consumed as candy or used in baking and other dishes.