According to C

question 38

Multiple Choice

According to C. K. Prahalad, which of the following represents the misconception that leads international markets to ignore the bottom-of-the-pyramid markets?

• A) Products developed for more affluent consumers are not appropriate for BOPMs.
• B) Most BOPMs are geographically isolated and thus difficult to access.
• C) Protective policies make BOPMs difficult to penetrate.
• D) Exchange rate fluctuations make BOPMs very volatile.
• E) Language and cultural barriers make BOPMs unattractive and sometimes hostile.