_____ Is Traditionally Defined as the Systematic Gathering, Recording, and Analyzing

question 87

Multiple Choice

_____ is traditionally defined as the systematic gathering, recording, and analyzing of data to provide information useful to marketing decision making.

• A) Marketing reach
• B) Market skimming
• C) Marketing research
• D) Marketing exposure
• E) Marketing activation

---

Definitions:

Strict Liability

Responsibility for loss regardless of the circumstances.

Advertised Price

The price of a product or service that is publicly promoted or communicated to potential customers.

House Brand

A product that is marketed and sold by a retailer under its own brand name, as opposed to a brand name owned by a supplier.

UPC Bar Code

Universal Product Code; a barcode symbology used for tracking trade items in stores primarily in the United States.