Which of the Following Questions Should Be Asked by a Marketing

question 28

Multiple Choice

Which of the following questions should be asked by a marketing researcher when trying to establish the reliability of secondary data sources in the international arena?

• A) How much do the data cost?
• B) What language is used in the parent country?
• C) How long did it take to complete the survey in question?
• D) Who collected the data?
• E) What type of survey was used during the data collection process?

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Definitions:

Analysis

The process of examining components or structures critically to understand them better or identify relationships.

Effectiveness

The degree to which objectives are achieved and the extent to which targeted problems are solved.

Statistical Analyses

Statistical Analyses involve the collection, examination, interpretation, and presentation of data to discover underlying patterns and trends, and to make decisions based on statistical evidence.

Independent Observations

Observations made without influence from other variables, ensuring unbiased and accurate data collection.