Which of the Following Questions Should a Marketing Researcher Ask

question 48

Multiple Choice

Which of the following questions should a marketing researcher ask when trying to establish the reliability of secondary data sources in the international arena?

• A) How much do the data cost?
• B) What language is used in the parent country?
• C) How long did it take to complete the survey in question?
• D) How were the data collected?
• E) What type of survey was used during data collection?

---

Definitions:

Social Readjustment

The process of adjusting to new social roles or norms, often resulting from significant life changes or stressors.

Rating Scale

A rating scale is a tool used to evaluate or assess various attributes, behaviors, or characteristics, providing a continuum along which measured entities can be placed according to quantitative or qualitative criteria.

Stressful Event

Any event or situation that causes significant anxiety, pressure, or strain to an individual.

Final Play

The last action or series of actions in a game that determine the outcome, especially in sports.