In the Context of International Marketing Research, Which of the Following

question 72

Multiple Choice

In the context of international marketing research, which of the following is one of the two basic types into which marketing research methods can be grouped?

• A) Analytical research
• B) Qualitative research
• C) Descriptive research
• D) Deductive research
• E) Exploratory research

---

Definitions:

Nonlinear

Not following a straight, direct, or sequential path, often referring to narratives, processes, or thinking that jumps around in time or topic.

Clear, Vivid Language

Language that is straightforward and expressive, making it easy for the reader to visualize and understand the message.

Planning Outline

A structured plan or framework used to organize ideas and information before starting a project or writing a document.

Speaking Outline

A structured framework or plan that outlines the main points and details of a speech, designed to aid in its delivery.