Marketers Use Three Different Techniques to Ferret Out Translation Errors

question 75

Multiple Choice

Marketers use three different techniques to ferret out translation errors in marketing research questionnaires ahead of time. Which of the following is one of those techniques?

• A) Simultaneous translation
• B) Serial translation
• C) Back translation
• D) Linear translation
• E) Recentering

---

Definitions:

Ephemeral

Something transitory or short-lived, lasting for a very short period of time.

Popular Artifacts

Objects made by human beings, typically an item of cultural or historical interest, that are widely recognized or used.

Social Media

The term used to refer to the vast networks of social interaction that new media have created.

Facebook Users

Individuals who have registered for an account on Facebook, a widely used social networking platform, to connect, share content, and communicate with others.