Marketers Use Three Different Techniques to Ferret Out Translation Errors

question 13

Multiple Choice

Marketers use three different techniques to ferret out translation errors in marketing research questionnaires ahead of time. Which of the following is one of those techniques?

• A) Simultaneous translation
• B) Parallel translation
• C) Serial translation
• D) Linear translation
• E) Recentering

---

Definitions:

Less Cost

Lower expenses or reductions in the amount required to purchase or produce something.

Advertising Plan

A strategy devised to promote and sell a product or service, including target audience, messaging, and media channels.

Advertising Agencies

Companies specialized in creating, planning, and handling advertising and other forms of promotion and marketing for their clients.

Preliminary Studies

Initial research or analysis conducted to assess the viability, cost, and potential impact of a proposed project or initiative.