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Mark Bressler is having great difficulties with his company's advertising in Japan. As a representative of Jerry Motors, he believes that it is all right to use American campaigns in the Japanese market. He is surprised to learn that a slogan "Body by Arnold" (the company that makes external structures for Jerry Motors) loosely translated in Japanese means "Corpse by Arnold." Which of the following problems did Mr. Bressler experience with his company's advertising in this scenario?
Functional Design
The aspect of designing that focuses on the practical and operational use of an object, ensuring it effectively fulfills its intended purpose.
Self-contained Units
Independent or autonomous units, often referring to organizational departments, housing, or equipment, that operate or function without the need for external inputs.
Product Design
The process of creating and developing a new product to be sold to customers, focusing on specifications, appearance, and functionality.
Network Design
The process of planning and implementing a computer network infrastructure that supports efficient data exchange and meets the specific requirements of an organization.
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