International Marketers Often Need to Collect Certain Types of Information

question 77

Essay

International marketers often need to collect certain types of information not normally collected by domestic marketing researchers. Unisys Corporation gives some guidance about the kind of information that organizations need to collect in the international environment. List and briefly discuss each of the five types of information suggested by the Unisys Corporation model.

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Definitions:

Catalyst

A substance that increases the rate of a chemical reaction without being consumed or altered permanently in the process.

Semipermeable Membrane

A type of membrane that allows certain molecules or ions to pass through by diffusion but not others.

Osmotic Pressure

Amount of turgor that prevents osmosis into cytoplasm or other hypertonic fluid.

Receptor-Mediated Endocytosis

A cellular process where specific molecules are ingested into the cell after they bind to receptors on the cell surface.