If, After Seeking All Reasonable Secondary Data Sources, Research Questions

question 96

True/False

If, after seeking all reasonable secondary data sources, research questions are still not adequately answered, a market researcher must collect primary data.

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Definitions:

Product Positioning

The process of marketing a product in a way that differentiates it from competitors in the minds of consumers.

Window Shoppers

Individuals who browse goods in stores without the intention of making a purchase.

Sensory Adaptation

Sensory adaptation is the process by which sensory receptors become less sensitive to constant stimuli over time.

Hedonistic Consumption

the practice of making purchases based on the desire for pleasure, enjoyment, or luxury rather than necessity.