Convenience Samples Are Predominantly Used When Detailed Social, Geographic, and Economic

question 33

True/False

Convenience samples are predominantly used when detailed social, geographic, and economic information is available for the sample universe.

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Definitions:

Personal Selling Process

A face-to-face or direct marketing approach where sales representatives interact personally with customers to facilitate sales.

Preapproach Stage

A preparatory step in the sales process where the salesperson gathers relevant information about a potential customer before making contact.

Buying Role

Describes the activities and responsibilities of individuals or entities involved in purchasing decisions or transactions in various contexts.

Preapproach Stage

The phase in the sales process where research and planning are conducted before making initial contact with a potential customer.