Which of the Following Is the Last Step of the Market

question 15

Multiple Choice

Which of the following is the last step of the market research process?

• A) Defining the research problem and establish research objectives
• B) Effectively communicating the results to decision makers
• C) Analyzing, interpreting, and summarizing the results
• D) Considering the costs and benefits of the research effort
• E) Gathering the relevant data from secondary or primary sources, or both

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Definitions:

Population Parameter

A characteristic or measure that describes an aspect of a population.

Upper Bound

The highest possible value in a set of numbers or the maximum limit of a range.

Shuttle Bus

A bus service that travels frequently between two points, such as between an airport and a city center, designed to shuttle passengers in a short time.

True Proportion

The actual proportion of individuals in a population that exhibits a particular trait or characteristic.